AI Advertising Course
Learn how to create professional, AI-powered commercial videos that captivate audiences and drive results. This four-week course, hosted online via a weekly Zoom session, with assignments in between, combines hands-on training with the latest AI tools to help you develop industry-ready skills. You will graduate the course with an AI commercial you have built through your assignments. The course can be comfortably completed part-time alongside studies or work commitments.
Perfect for marketers, creatives, and entrepreneurs looking to excel in AI-driven advertising.
Limited availability - secure your spot today!
Learn how to create professional, AI-powered commercial videos that captivate audiences and drive results. This four-week course, hosted online via a weekly Zoom session, with assignments in between, combines hands-on training with the latest AI tools to help you develop industry-ready skills. You will graduate the course with an AI commercial you have built through your assignments. The course can be comfortably completed part-time alongside studies or work commitments.
Perfect for marketers, creatives, and entrepreneurs looking to excel in AI-driven advertising.
Limited availability - secure your spot today!
Learn how to create professional, AI-powered commercial videos that captivate audiences and drive results. This four-week course, hosted online via a weekly Zoom session, with assignments in between, combines hands-on training with the latest AI tools to help you develop industry-ready skills. You will graduate the course with an AI commercial you have built through your assignments. The course can be comfortably completed part-time alongside studies or work commitments.
Perfect for marketers, creatives, and entrepreneurs looking to excel in AI-driven advertising.
Limited availability - secure your spot today!
Week 1: Foundations of AI Advertising
Module 1: Welcome and Orientation
1.1 Course Introduction & Learning Outcomes
1.2 How AI is Transforming Advertising
1.3 Setting Up Your Workspace and Tools
Module 2: AI in the Ad Industry
2.1 Overview of AI Tools for Ad Creation (Runway, Pika, Synthesia, etc.)
2.2 Case Studies: Successful AI-Driven Campaigns
2.3 Ethical Considerations and Brand Safety
Assignment:
Create a concept outline for a 15–30 second AI-generated ad, including brand, objective, and audience.
Week 2: Storytelling and Scriptwriting for AI Ads
Module 3: Narrative & Persuasive Structure
3.1 Essentials of Ad Storytelling (Emotional hooks, CTAs, brand tone)
3.2 Using AI to Draft Ad Scripts and Storyboards (ChatGPT, Tome, MidJourney)
3.3 Ad Formats: Commercials, Product Demos, Social Content
Practical:
Generate ad storyboards using AI image tools (e.g. MidJourney)
Draft a 1-minute ad script using ChatGPT or a similar tool.
Assignment:
Deliver a completed script and visual storyboard for your chosen ad concept.
Week 3: Producing AI Video Ads
Module 4: Production Tools in Action
4.1 Hands-On: Creating AI Video Ads Using Runway, Pika, Synthesia
4.2 Voiceovers, Music & Motion: Enhancing Ads with AI Audio/Animation Tools
4.3 Troubleshooting AI Production: Matching Tone, Timing, and Output
Practical:
Produce a first draft of your AI-generated ad using the tools introduced.
Assignment:
Deliver a rough cut of your AI ad. Include a short reflection on the production process.
Week 4: Refinement, Personalisation & Career Integration
Module 5: Personalisation and Portfolio Building
5.1 Creating Personalised Ads at Scale with AI
5.2 Editing, Refinement, and Iterative Improvements
5.3 Building a Targeted Showreel for Clients or Employers
Module 6: Final Showcase & Industry Pathways
6.1 Presenting Your Work: Framing, Pitching, and Storytelling
6.2 Career Tips: Freelance, Agency, and Brand Work with AI
6.3 Industry Trends and Where AI Advertising Is Heading
Capstone Project:
Finalise your AI video ad and design a personalised 2-minute showreel. Present your work to the group for feedback.